# News: Audience sharing now available

Audience sharing now available

You can now use audiences created with the Messaging API in LINE Official Account Manager and LINE Ads.

Audiences help with advanced advertisement targeting. By using audiences, you can send messages to users who have opened a previous message or clicked on a message URL.

Audiences created earlier now automatically appear in LINE Official Account Manager and LINE Ads. You don't need to change any settings.

For more information about audiences, see Using audiences in the Messaging API documentation (English version coming soon).