# Using audiences
Audiences is a feature to perform advanced targeting.
By creating an audience, you can send messages to users who opened a message or clicked a URL in a message.
Only Japanese (JP), Thai (TH), and Taiwanese (TW) users with LINE Official Accounts can create audiences.
You can use IFAs to specify recipients, but this feature is only available to corporate users who have completed certain applications. To use it with your LINE Official Account, contact your sales representative or contact our Sales partners (opens new window).
# Creating audiences
You can create the following audiences with Messaging API.
|Audience for uploading user IDs||A set of users that can be identified by user IDs or IFA (Identifier For Advertisers)|
|Audience for click-based retargeting||A set of users that clicked a URL in a message sent in the past|
|Audience for impression-based retargeting||A set of users that opened a message sent in the past|
You can't create a chat tag audience, a friend path audience, and a web traffic audience with the Messaging API.
We have set a limit on the number of concurrent endpoint operations per audience ID (
audienceGroupId), for creating an audience for uploading user IDs and adding user IDs to an audience. For more information, see Limit on the number of concurrent operations.
# Using audiences
You can use the audiences to send narrowcast messages. For more details, see Sending messages to multiple users via attribute data or retargeting (narrowcast messages).
# About audience sharing
Audiences you've created with Messaging API can be used with LINE Official Account Manager (opens new window) or LINE Ad Manager (opens new window). We call this audience sharing. For example, you can use chat tag audience or friend path audience with the Messaging API because we offer the audience sharing feature.
If you don't use audience sharing, change your audience's authority level to
PRIVATE. Learn more about Changing audience's authority level in the Messaging API reference.
# About audience's specifications
Audience's specifications are as follows:
|The number of audiences per channel||Max limit: 1,000|
|Retention period of an audience||Up to 180 days (15,552,000 seconds)|
|The number of user IDs or IFAs you can upload to an audience for uploading user IDs per request||When using JSON: Max limit: 10,000|
When using file: Max limit: 1,500,000
|The number of users per audience|
|The period during which the retargeting audience* can be created after the message is sent||Maximum 60 days (5,184,000 seconds)|
* Audience for click-based retargeting and audience for impression-based retargeting.
Learn more from Usage restrictions of narrowcast messages.